How to Increase Revenue in Chiropractic Office
Your chiropractic office exists to help people, but your ability to continue helping people depends on how much revenue the practice is generating. So while the health of your patients is always top-of-mind, the health of your practice is not to be neglected. By using revenue cycle management tools and building your online presence you can increase revenue in your chiropractic office.
Increase Revenue in Chiropractic Office by Increasing Traffic
The most straightforward way to increase revenue in a chiropractic office is to increase traffic. Does that sound obvious? If traffic were as simple as having a prime location on a major street, maybe. But brick-and-mortar businesses can no longer rely on their physical location to provide them with new business.
Keep in mind that most people looking for chiropractic care are going to conduct research online before deciding on a provider. Sure, you may get some new business through word of mouth, but if your chiropractic office doesn’t have an online presence, you’re undoubtedly missing out on business.
So, how do you get established online? If you haven’t already, you’re going to want to create a Google My Business (GMB) profile. As a small, local business, it’s important that you have both a website and a GMB profile in order to start ranking for local searches.
In other words, when someone in your area runs a Google search for “chiropractor near me,” you want to be one of the first results to show up. In order to improve your likelihood of being found in a search, be sure to
- Keep your GMB up-to-date with fresh photos so Google knows you’re active
- Check your profile regularly to ensure accuracy (profile info can be edited by anyone)
- Have profiles on Yelp, Bing Places, Facebook, Foursquare and any other relevant online business directories
- Contribute consistently to your social media platforms of choice
- Ask every satisfied client for an online review
Building an online presence through directories, social media, and reviews doesn’t just help new clients find you. It also sends signals to Google that you’re a relevant business, which bumps you up in the rankings. This is important because creating an online presence is one of the most effective ways to increase revenue in your chiropractic office.
Increase Revenue in Chiropractic Office by Offering Payment Processing Options
We like having the world at our fingertips. It’s why the majority of your clients probably find you online. It’s also why clients are gravitating toward payment processing options that are fast and convenient. We’ve been conditioned by online retailers like Amazon to expect ease and immediacy when it comes to making payments. This expectation has seeped into healthcare, too, as indicated by the rise of healthcare consumerism.
Offering a variety of payment processing options allows clients to pay in the manner most comfortable to them. As a result, you’ll not only attract and retain more clients, but you’ll significantly reduce any delayed or unpaid balances.
Increase revenue in your chiropractic office by offering payment processing options such as:
- Mobile pay
- Interactive voice response service
- An online portal
- Auto pay for regular clients
Not only will offering payment options improve your bottom line, but it’s proven to increase client satisfaction as well.
Increase Revenue in Chiropractic Office by Offering Financing
Insurance is covering less of the cost of healthcare services than ever before. Since chiropractic care may not be viewed as “essential” by these organizations, chiropractic care is not covered by many insurances.
Offering patient financing is a way to meet clients where they are. By tailoring a solution to fit their budget, they can afford the care they need, and your practice can receive the revenue it deserves.
Not only does patient financing ensure that patients can always afford treatment, but it also makes them trust in and feel welcomed by your practice. You’ve made them comfortable in your space while accommodating their finances–a dynamic that’s sure to not just bring you more clients, but will help you retain those already in your care.
Payment processing and patient financing can be daunting, but it doesn’t have to be. ClearGage specializes in the tools needed to develop a financing program that benefits your patients and practice alike. Discover how ClearGage Healthcare Systems can delight your patients and improve your bottom line when you schedule a demo with us today.